I had the objective of making a logo, signage, and itinerary list (in the form of a play passport!) for the 2024 Family Folk Fest, described as "a morning of creativity and entertainment featuring music performances, hands-on activities, and scavenger hunts, all in a family-friendly environment."
This project's conception and fulfillment took place during my time as the Digital Marketing Intern at the American Song Archives.
Each child and guardian received a passport upon entry. For some, the piece of paper made them feel included. For others (mom and dad), it gave them an idea of what activities they wanted to prioritize throughout the morning.
Below is the accompanying schedule signage displayed outside of both centers.
