Objective: create a collaboration between electrolyte drink Bug Juice and beloved children's book illustrator Eric Carle. This partnership is especially fitting due to the subject matter of Carle's most popular book, "The Very Hungry Caterpillar". The titular bug can be seen snacking on the letters of the label's wordmark.
Logo Word Marks and Flavor Identifiers: Jumpin' Juniper, Very Pear-y, and Magic Melon.
Each bottle features a tag with a QR code. Upon scanning you will be taken directly to a YouTube video of "The Very Hungry Caterpillar" animated film.
Here is an announcement advertisement debuting the redesigned labels and new flavors. Eric Carle frequently used acrylic-painted pieces of tissue paper in his collages; that method is applied here in a 15-second stop motion animation.